TIER ONE: ESSENTIAL EMAIL MARKETING

Price Range: $1,200 – $1,500/month
Ideal For: Businesses that have an existing (but underutilized) email list, need consistent email outreach, and want quick wins without heavy automation or complex integrations.

Scope of Work & Deliverables

1. Initial Audit & Clean-Up
   • Review and clean current subscriber lists (up to ~10k contacts).
   • Identify key segments (e.g., retail vs. wholesale, local vs. shipping).
2. Monthly Campaigns (2–3 Sends)
   • Promotional Newsletter: Highlight new products, seasonal specials, or limited-time offers.
   • Event-Focused Blast: Announce upcoming holidays, catering options, or behind-the-scenes stories.
3. Basic Automations
   • Welcome Series: Simple 1–2-email sequence for new subscribers or first-time online shoppers.
   • Abandoned Cart (If Platform-Supported): One automated reminder for those who leave items unpurchased.
4. Reporting & Check-Ins
   • Monthly Summary: Opens, clicks, conversions, and basic ROI tracking (e.g., usage of email-exclusive coupons).
   • 30-Minute Monthly Strategy Call: Review performance and discuss upcoming promotions.

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TIER TWO: GROWTH ACCELERATOR

‍Price Range: $2,000 – $3,000/month
Ideal For: Brands that already see some ROI from email but are ready for more robust segmentation, additional automations, and data-driven optimization. Perfect for stepping up from “basic blasts” to targeted, high-impact campaigns.Scope of Work & Deliverables

1. Advanced Onboarding & Strategy
   • Deep Dive Analysis: Review past 6-12 months of email performance, segment behavior, and purchase patterns.
   • KPI Alignment: Define specific monthly/quarterly targets (online revenue, foot traffic, catering leads).
2. Campaigns & Automations (4–5 Sends/Month + Flows)
   • Segmented Emails: Retail-focused vs. wholesale/catering blasts.
   • Advanced Automated Flows:
     • Expanded Abandoned Cart reminders (2+ emails).
     • Browse Abandonment (if supported).
     • Re-Engagement sequences for lapsed customers.
   • Seasonal/Event Series: Pre-scheduled sends for holidays, seasonal launches, or major store events.
3. Personalization & Testing
   • A/B Testing: Subject lines, send times, CTA buttons, and offer variations.
   • Dynamic Content (where platform allows) to recommend products based on past purchases.
4. Detailed Performance Tracking
   • Monthly Reporting & Analysis: Conversion rates, revenue attribution from unique coupon codes, average order value (AOV) shifts, etc.
   • Monthly Strategy Call (60 min): Deeper performance review plus forward-looking campaign planning.

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TIER THREE: PREMIUM / FULL-SERVICE SCALE

‍Price Range: $3,500 – $5,000/month
Ideal For: Businesses that want a near turn-key email marketing department—covering everything from in-depth data analysis and complex automations to multi-channel integrations (potentially including SMS or social retargeting). Best suited for brands aiming to substantially scale their e-commerce and omnichannel presence.Scope of Work & Deliverables

1. Comprehensive Audit & Strategy Overhaul
   • Data Integration: Connect email platform with e-commerce, POS, loyalty programs, and possibly CRM for wholesale/corporate leads.
   • Full Customer Journey Mapping: Identify every digital touchpoint (from first visit to repeat purchase).
2. High-Frequency Campaigns & Complex Automations
   • Weekly (or Bi-Weekly) Segmented Campaigns tailored to distinct customer groups (e.g., loyalty members, local walk-ins, catering prospects).
   • Multi-Step Automations:
     • Post-Purchase Upsell/Cross-Sell sequences.
     • VIP/Loyalty Flows (e.g., birthday/anniversary discounts).
     • Win-Back Campaigns for lapsed wholesale/corporate customers.
3. Personalization & Advanced Analytics
   • Dynamic Product Recommendations (driven by purchase history or browsing data).
   • In-Depth Reporting Dashboards: Real-time dashboards for tracking ROI, segment performance, and inventory tie-ins.
   • Conversion Rate Optimization (CRO) guidance for landing pages tied to email campaigns.
4. Multi-Channel Marketing Integration
   • Cross-Promotion with Facebook/Instagram Ads using lookalike audiences from email lists.
   • SMS or Push Notification layering (if the brand wants a truly omnichannel approach).
5. Strategic Consulting & Ongoing Support
   • Monthly or Bi-Weekly Calls: In-depth strategy sessions with your marketing team.
   • Quarterly Business Reviews: Comprehensive analysis of email’s contribution to top-line revenue, plus recommended expansions or pivots.

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CASE STUDY / DISCOUNT OPTION

For businesses open to providing detailed performance data and testimonials:

• 5–10% Discount on any tier in exchange for using results (revenue lift, open rates, etc.) as a formal case study.
• Ensures a documented success story that benefits both parties—client receives a lower monthly rate, while we showcase real-world ROI.

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